Archive for July, 2007
The Burger Joint Radio Commercial
Saturday, July 21st, 2007A few days back I talked about this radio commercial I produced for WRAPS Pita and how amused I was with the ad.
I remember there was this other radio commercial for another fastfood type product, called the Burger Joint.
If I am not mistaken this must have been somewhere around ‘97.
WRAPS Pita Sandwiches Were Heavenly
Wednesday, July 18th, 2007This site is not quite finished yet, there are still several improvements needed such as a contact form that actually works and the interface where you may check out voice over samples and previous radio commercial projects.
Not to blow my own horn but I was really amused with some of the old jobs that I […]
Tips for Radio Commercials and Radio Advertising Part 5
Tuesday, July 17th, 2007This is the last batch of tips for radio commercials, I hope you have found these most helpful.
8. Sound effects are an important element to radio commercials, however need to be used appropriately. Sound effects are primarily aids in helping the listener picture the scene,and improper use of sound effects might divert the attention of […]
Tips for Radio Commercials and Radio Advertising Part 4
Monday, July 16th, 2007Welcome to our fourth installment of tips on radio commercials and radio advertising.
7. One of the most difficult tasks when getting started in writing your radio commercial copy is creating the ad’s format. There is actually no hard and fast rule, and it would really depend on what you would feel appropriate to the message […]
Tips for Radio Commercials and Radio Advertising Part 3
Sunday, July 15th, 2007Welcome to Day 3 of tips for those who want to know more about radio commercials and radio advertising.
5. When writing a direct reponse radio commercial script, your ultimate goal is to get that phone to ring, or get that listener into your store. The absolute goal is to get inquiries or orders, or inquiries […]
Tips for Radio Commercials and Radio Advertising Part 2
Saturday, July 14th, 2007This is the second installment of tips for radio commercials and radio advertising.
3. Project execution is critical! Once your copy is approved, it goes to the production company or a producer who puts the ad together. A great producer or production house to work with is that who can hear the ad in their head […]
