I just got off the phone a few minutes ago… received a job request for a radio commercial which needs to be done immediately, needs to air as soon as possible as it is for an event that is happening this Saturday. That makes it a bit easier, since event ads or dated ads are primarily about details such as what, when, where… the institutional ads are the ones which are really difficult to put together on a pressed schedule.
One of the most difficult things to do is get your head working against a certain deadline; it is quite difficult to be creative when creativity is coerced and pressure mounts as you want to deliver an ad that would would come out and sound just as good as one that had weeks of preparation and study.
So what happens when you are boxed into a corner and your deadline approaches?
I am not too sure of the answer yet, and it probably will not come to me while I blog, so I better just conclude and start working on that ad.