Tips for Radio Commercials and Radio Advertising Part 5
Tuesday, July 17th, 2007 Subscribe To Our Feed
This is the last batch of tips for radio commercials, I hope you have found these most helpful.
8. Sound effects are an important element to radio commercials, however need to be used appropriately. Sound effects are primarily aids in helping the listener picture the scene,and improper use of sound effects might divert the attention of the listener from the main advertising message. When listening to a radio commercial, the listener cannot see the action, and sound effects help in creating the scene, however since most effects sound alike, it is best used in tandem with the radio commercial copy, unless the sound is really unique and obvious. A listener may not be able to differentiate from water gushing on a sink or on a river bed or waves crashing on a shore, but that effect used with the right text such as “nothing beats lying on the sand getting that tan and listening to the ocean”; would be very effective.
9. Present a clear call to action! What do you want the listener to do after hearing the spot? You got their attention, they heard your message, so what next? A radio spot will only generate calls if, at the end, your prospect can answer the question, “What do you want me to do right now?” The answer should always be to get that inquiry, through phone call or walk in. To sweeten the deal, you can even reveal the call in number in a bribe or freebie such as the vioce over at the end of the ad saying, “To get your free brochure on how to lose weight fast by better eating, call (phone number).”
10. Give the listener a sense of urgency, a reason for them to act within a given time limit. Limited time offers are not an exclusive tool of direct mail, they work in every medium, also radio. No one wants to miss out on a good deal. YOu are eventually going to putt your spots out, especially if it is also a dated ad like a sale maybe, so you might as well establish a deadline to force an immediate response.
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