WRAPS Radio Commercial | Radio Snack Radio Creative Services

WRAPS Pita Sandwiches Were Heavenly

July 18th, 2007 Subscribe To Our Feed

This site is not quite finished yet, there are still several improvements needed such as a contact form that actually works and the interface where you may check out voice over samples and previous radio commercial projects.

Not to blow my own horn but I was really amused with some of the old jobs that I did, some years back and one of the funniest which never fails to crack me up is the radio commercial I produced for WRAPS which is a restaurant that sells pita sandwiches.

The WRAPS Radio Commercial is probably one of the best written copy’s I believe, not because I wrote it, but because it has all the elements of a great radio commercial: it catches attention, it is funny, witty, delivers the sales message and provides a call to action.

The WRAPS Radio Commercial however does not have the call in numbers of the establishment, I cut them out before uploading it here.

I think I had a few other food related commercials, there is this other commercial I produced back in the late 90s if I am not mistaken, it was for a very popular local burger join, but I will tell you more about that later.

So to recap, should you need to write a good radio commercial copy, keep the following simple tips in mind:

- a great concept that revolves around the product, check out the products attributes or characteristics and play around with that, use such words in the copy to reinforce its good qualities
- catch attention, maybe by using humor (though there are other ways)

- be clear about the sales message you deliver

- provides a call to action

What is missing in the ad sample are specific details what the listener should do, and the sense of urgency to perform the action you want them to. I didn’t include them on the version I uploaded.

I hope you found this interesting and helpful… ’til the next time; keep on radio snacking!